ONLINE REPUTATION MANAGEMENT is first being aware of your organization's online image at that point expanding on that brand in the web crawlers (odds are this is the place you are looked for the most) through web-based social networking and different sites that deliver and disperse content.

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First and foremost, you have a brand – as the owner and manager of that brand, you have to be mindful about it. Know what’s happening to your brand.

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Protecting your name, company, products and high profile employees are carry less impact compared to your brand (which should almost always be your username). For this tutorial, we will be discussing more about your brand and how to protect it.

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This is the best thing you can do in managing your online reputation. Build and build and build and build on your brand. Branding is key to ORM.